Emerson Firm, PLLC

Success with Integrated Law Firm Marketing

About The Project

The Emerson Firm, PLLC wanted to sign lucrative personal injury cases to underwrite mass tort and class action cases but needed effective marketing that would reduce risks of pursuing large-volume cases nationally while signing enough general personal injury cases. As part of an integrated marketing plan, the firm needed a website, advertising, and SEO that converted visitors better and mitigated risks involved with the fast-paced and ad-heavy competition for mass tort cases while signing enough personal injury cases to make a meaningful and consistent contribution to their war chest.

Project Results

We developed a custom website to build an online brand of expertise, authority, and trust, in order to develop new business as well as help the client demonstrate expertise to judges and maintain strong fee-split relationships with other class action partners. 

With our integrated marketing in place, we increased their search engine rankings, reduced their cost-per-click, and decreased lead acquisition costs by obtaining top organic placements for highly competitive keywords. We optimized ads to gain top placements at a below-average ad spend and utilized SEO to best leverage marketing spend.

For their mass tort marketing, we've created some notable achievements, including a number of highly targeted Facebook campaigns. One in particular created such an overwhelming number of legitimate, quality leads we had to end the campaign early after over 1,000 individuals contacted them for the lawsuit.

Notable Results

  • #1 nationwide search ranking for federal practice area
  • Over 1,000 leads for mass tort case with under $200 Facebook ad spend
  • Below industry benchmarks for ad costs and costs per acquisition for personal injury cases
  • Top local rankings for personal injury related searches that support investment in mass tort & class actions

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