We provide law firm advertising services to help our clients grow their law firms through highly targeted digital advertising and lawyer ad campaigns. In a highly competitive legal advertising landscape, we offer a unique competitive advantage for our clients. Our attorney advertising team combines knowledge of what makes a great case and ethics rules with how to highly target the right individuals with digital advertising.
Not only are we attorney-owned and operated and understand the nuances of legal advertising, we've also had a history of exceptional results for our clients. Our legal advertising team understands how to highly target the right individuals with digital advertising and uses quality control to produce better quality leads for our clients.
We understand better than many law firm ad companies what makes a great, lucrative case for our clients and focus on producing better leads.
We believe that advertising your competitors hurts your ability to rank in search engines. We work with an enduring commitment to one firm per practice area per region.
We combine marketing and advertising to reduce spend for our clients so they can stay competitive and grow their firms.
Our in-house legal team reviews campaigns for quality throughout the process to maintain high standards and legal accuracy.
In today’s business environment, marketing and advertising are now more important than ever. Orsanna has a record of success helping law firms target their ideal clients and increase leads.
At Orsanna, we help law firms navigate through what digital advertising can do to help their firm grow while keeping ethics rules at top of mind. Our process for helping law firms grow through legal advertising focuses on creating the most effective spend through a combination of marketing efforts and an integrated marketing approach. Our goal is that our clients get more leads from a variety of sources, supported through advertising, to increase their firms' revenues and caseload while reducing ad spend and keeping lead acquisition costs low.
The best advertising for attorneys highly targets the right audience to prevent ad waste and inefficiency. We help you identify the ideal clientele your firm needs to succeed and develop a strategy to target those individuals with comprehensive marketing and advertising, reducing ad spend wasted on the wrong target market.
After developing an integrated approach that balances lawyer online advertising, earned media strategies, and organic lead acquisition methods, we create ad campaigns using a unique process that helps your law firm stand out while tapping into the emotions and primary driving forces of your ideal clients.
The most successful campaigns aren't stagnant and constantly evolve based on results. We create a routine ad testing schedule to make consistent improvements to our clients' ads to dial in performance through a quality-focused process. Instead of optimizing for the volume of leads, we work closely with clients to optimize for the quality of leads gains through advertising.
We offer free initial consultations to discuss working together and make recommendations about advertising for your law firm. Consultations typically last 45 minutes and help you understand how you can start growing leads. Consultations typically cover:
Schedule a consultation to see how working with our legal advertising team works, pricing, and if we're the right fit for your needs.
The landscape of the advertising industry is constantly evolving, especially with burgeoning consumer awareness about privacy and ad tracking technologies. In addition, law firms need to not only be aware of changes in the ad industry but ethical updates and changes to how lawyers can gain new clients with advertising methods. We routinely post new articles about what lawyers need to know about advertising and attorney advertising ideas.
If you're curious about growing your law firm with advertising, there are a wide variety of ways you can use lawyer ads to gain new clients that are effective at helping you grow your client base. Today's ad technologies offer a better ability to target your ideal clients than most traditional advertisements, allowing you to improve the quality of leads your ads bring to your firm.
We recommend starting off by identifying what kinds of clients and cases that are the most lucrative for your firm and developing a strategy to target those individuals specifically. We can help you get started with a free initial consultation to learn more about advertising options and what may work best for your firm.
At Orsanna, we offer both digital and traditional advertising services, including:
Our goal when we work with law firms is to provide effective lawyer ad management services that focus on increasing the quality of leads while decreasing the amount spent on advertising with highly targeted law firm advertising campaigns. Typically, we recommend firms emphasize certain kinds of advertising for the best results over others as well as recommended advertising spend.
While there are model rules, attorney advertising rules vary by jurisdiction quite a lot. Some states are very up to date and aware of the newest technologies for advertising while others haven't made updates to their rules and are silent as to modern technologies.
Some technologies that are commonly used in non-legal advertising campaigns can violate ethical rules so working with a lawyer ad provider with a deep understanding of ethics is important. For instance, geofencing often used on facebook ads for lawyers is an emerging technology that may be allowed in certain jurisdictions but not in others.
Lawyers should keep in mind that there are also restrictions from different ad platforms that have separate policies that can apply only to law firms. For example, law firms are often not allowed to use Google remarketing ads due to platform policies. As well, additional work may be required by your provider to shepherd ads through platform approval processes quickly and easily and working with an experienced provider like Orsanna can make advertising easier for your firm.
The costs of advertising your law firm vary depending on the methods used, your region, target clients, practice areas, competition, and a number of other factors. While there isn't a standard guideline for how much your firm should spend on advertising, the goal should be that your overall marketing and advertising budgets have a positive financial impact on your firm and you see a return on your investment.
We've found there is a minimum threshold of ad spend for success that varies according to the aforementioned factors and can make recommendations of what amount of ad spend is required to meet minimums for your ads to appear to your desired target market. Integrated marketing also allows you to gain organic leads through other non-paid means, which can reduce overall costs and balance out ad spend requirements.
We help our clients develop creative solutions and law firm advertising ideas to get the most effective spend and we are happy to speak with you about how we’ve helped law firms like yours succeed.
While Facebook advertising for lawyers generally doesn't violate ethical rules and isn't against social media platform policies, there are some very specific considerations for using social media ads for your law firm.
Law firms should be aware of the special restrictions they face when using social media platforms, especially concerning ethical rules about demographic targeting and geofencing. We advise our clients to review their state bar's Rule 7.2 and other ethical rules, including interpretive comments, and stay aware of how regulations on advertisements are changing. Some states are more active than others and have updated their rules to reflect emerging ad technologies while others are decidedly behind the times.
Understanding how your law firm advertising provider is using advertising platforms is important to understand ethical ramifications of your ads. Working with a partner you can trust and who can explain complex advertising methods in simplistic language is paramount to success.
When finding the best attorney ad company for your firm, it’s a good idea to ask for lawyer advertisement samples to see how a provider can help you.
