John Dunlap, P.C.

New Hires & Practice Growth with Legal Marketing

About The Project

A one-time leader in the region was starting to lose market share for key practice areas to newcomers because of an outdated website and legacy approach to search engine optimization that no longer met Google’s best practices. The client needed to update their website to stop losing business and reclaim market share while building a brand that stood out from the rest of the marketplace after a drop in their website traffic and results. They wanted to regain rankings as well as build their firm with additional hires and increase their case load. 

We worked with the law firm to create a comprehensive, integrated marketing plan, launching a new website design, improving SEO, cultivating reviews, and using Google ads to increase leads.

Project Results

The firm took in enough new business from the success of our marketing efforts to hire an additional paralegal to help administer the new cases and oversee intake processes. 

The firm is now a leader in both SSI, SSDI and Long Term Disability cases and has seen significant increases in the number of bankruptcy cases.

Over the course of our work together, the firm increased their investment in marketing and it is a testament to our ability to help clients transition from mediocre digital marketing services to legal marketing that drives success.

Notable Results

  • #1 Map Pack Ranking for key practice area keywords
  • Below average Google Ad acquisition costs for industry benchmarks
  • 40 additional reviews in five months for average 4.8 star rating
  • Accessibility-focused website to target disability cases
  • Increased positive reputation and brand perception with improved brand messaging

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